![]() ![]() Each customer will also fill out an online questionnaire about diet, environment, sleep cycles and other lifestyle choices that affect the skin. The results determine the formulations for a personalized cleanser, cream and toner. “When I did the first test kit and learned about the breakdown of my European roots, I began thinking about how the science can be applied to skincare,” he says.Īt the core of Pure Culture is an at-home microbiome swab kit that tests the living bacteria of your skin, as well as a pH balance test to measure oil and sebum levels. Michael Nieland 2016īut Casale says 23andme, a DNA genetic testing kit company, is his real muse for Pure Culture. Joy Chen made her mark in beauty when she took over the Yes To brand and turned the drugstore brand into an award-winning product.
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